5 tips for writing text ads


AdWords gives you many options for ways to
reach your customers – like ads with video and image, and in-app ads – but the most common
type is the text ad that shows up next to Google search results. By following these
tips, you can create effective text ads to bring the right customers to your site. But quickly, what’s in a text ad? Every
text ad has a headline, which is a great opportunity to grab your customer’s attention. Then
there’s the web address that shows with your ad, called the display URL, followed
by 2 description lines, which you can use to make your ad stand out and let your customers
know exactly what they’ll find on your site. So now that you know what’s in an ad, how
do you write one that’s right for your business? Tip #1 Highlight what makes you unique When coming up with your headline, think of
what makes you stand out from the competition. For example, Ted owns a small travel agency.
He specializes in eco-friendly tour packages. He includes terms like “eco-friendly”
in his ad headline to attract customers looking for what he offers. Tip #2 Use a call-to-action Use your ad’s description lines to tell
your customers what they can do on your site once they click your ad. Ted wants to encourage
his customers to take action by booking a tour on his site, so he makes sure to call
that out in his description text. He also makes it easy for his customers, by linking
them to a page on his website specifically about the type of tours he’s promoting. Tip #3 Include sale terms If you have something special to offer, make
sure your customers see it. Mary runs a large online shoe retailer.
She’s offering a 25% discount on all boots through the fall, so she includes that in
her description line. Calling attention to specific prices or promotions can help influence
someone’s decision to click on your ad. Tip #4 Match your ad to your keywords. Try thinking like your customers and imagine
what they might search for when seeking your product or services. Include those search
terms as keywords in your ad text so that your ad can show when people search for exactly
what you offer. Mary used the phrase “boot sale” as one
of her keywords. When her customer searches for those words, they show up as bolded in
her ad- which draws even more attention to it. Tip #5 Match your ad to your landing page When someone clicks on the link in your ad
they should be taken to a landing page where they can do what your ad promises. The easier
you make it for customers to find what they’re looking for, the more likely they are to make
a purchase. For more ideas on how to make your AdWords
ads more effective, visit the AdWords help center.

15 Replies to “5 tips for writing text ads

  1. The transcript and audio don't line up at 0:31. I noticed it because the same video is being used on the Google AdWords study guide, but that one has captions on. As I was watching I noticed the subtitles and audio was out of cue. It's different because the transcript wasn't updated with the expanded text ad

  2. у вас почему видео в анголоизычном исполнение, вы же на русскую аудиторию работаете????

  3. 00:03 AdWords gives you many options for ways to reach your customers – like ads with video and image, and in-app ads – but the most common type is the text ad that shows up next to Google search results.

    00:17 By following these tips, you can create effective text ads to bring the right customers to your site.

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